BRIEF/SOLUTION

Snickers wanted something new to celebrate one of their most popular occasions, Halloween, by bringing some humor and lightheartedness to the otherwise spooky holiday. But it had to be done in a way that only Snickers can—by diving into some Halloween truths and embracing the absurdity that can only happen when you’re hungry.

CREATIVE IDEA

We tapped into Snickers’ long-running platform “You’re not you when you’re hungry” with a series of shareable films showing the hilarious effects of Halloween hunger.

SKELETON
ZOMBIE
UNEXPECTED
GUESTS
UNEXPECTED
GUESTS
ZOMBIE
@fattydaddycheeks 🦃
Now this is marketing.
78.2K
@Bianca^^
I’m buying a snickers after this.
2021
@mars 🌈
first ad i’ve enjoyed in a while,
10.1K
@biancabar1982
I’m laughing so hard my kidneys are hurting. I bet my my neighbors think I’m crazy laughing all loud.
14
@TrenetraVaillancourt
I haven’t had a commercial make me laugh out loud in a such a long time! This is such a good one!
47
I GYATT to get some Snickers
2586
@Gabbi
THIS IS REAL MARKETING
12.6K
@VuittonDon1906
This is an instant CLASSIC 😂😂
11
@NawMan357
One of the best Halloween commercials I have ever seen. I think I cried a little. 😂
62
@hollyjeffords680
One of the best Halloween commercials I have ever seen. I think I cried a little. 😂
13
@fattydaddycheeks 🦃
Now this is marketing.
78.2K
@Bianca^^
I’m buying a snickers after this.
2021
@mars 🌈
first ad i’ve enjoyed in a while,
10.1K
@biancabar1982
I’m laughing so hard my kidneys are hurting. I bet my my neighbors think I’m crazy laughing all loud.
14
@TrenetraVaillancourt
I haven’t had a commercial make me laugh out loud in a such a long time! This is such a good one!
47
I GYATT to get some Snickers
2586
@Gabbi
THIS IS REAL MARKETING
12.6K
@VuittonDon1906
This is an instant CLASSIC 😂😂
11
@NawMan357
One of the best Halloween commercials I have ever seen. I think I cried a little. 😂
62
@hollyjeffords680
One of the best Halloween commercials I have ever seen. I think I cried a little. 😂
13
RESULTS